Job Info Job Title: Manager-Trade Marketing Location: Salinas, CA Number: 9528 Post Date: 3/1/2017 Job description This position is responsible for leading a team whose primary focus is to support the Retail Sales Division with: Innovation Sales / Business Planning Trade Promo Management Data Management and Analytics Category Management Sales Process Improvement Primary Duties & Responsibilities Strategic channel and customer planning, partnering with broader team; focusing on AMPS implementation/optimization, Category Management and Customer Marketing. Serve as the “voice of customer” and provide strategic intelligence on important trade/channel developments, trends and requirements (Fast Track Strategic Initiatives). Lead Retail Division annual budget development process. Lead Retail Division Annual Sales Management and Broker Organization Playbook Lead development of annual plans through sales team, and internal departments. Business Plan Developer of New Item Launch. Implement annual trade promotion calendar via Proforma process and track compliance. Oversee development of analyses, reports, templates, and tools in support of both sales and internal teams. Oversee and responsible for trade spend budgeting, tracking and analytics using internal data, syndicated data, and market trends. Oversee and responsible for category management and analytical work of Business Analysts for internal stakeholders and the Region Sales Managers using external market research data and internal sales analysis reports. Oversee promo analysis for financial investments (slotting, ad fees, customer specific couponing, etc.) made in the field, both pre and post execution. Lead the creation of the corporate category management platform. Customer planning and call presentation support & execution; coordinate work between field and inside group Qualifications Degree: BS/BA minimum Minimum of 5-7 years’ experience in CPG, and preferably in the fresh produce industry. Strong, classic Trade/Customer Marketing background with a leading consumer packaged goods company. Experience in fresh produce is preferred. Experience leading the Customer/Trade Marketing function including specific experience in evaluating the needs of the field and translating that into specific marketing programs A strong record of creating a winning vision in an environment where there is a strong emphasis on merchandising, promotion, and partnerships. Proven success working in a fast paced environment where strategic brand-building efforts are complemented by hard-driving promotional activities. Proven ability and desire to help build a Marketing infrastructure, including processes, methodologies and tools required to drive Marketing effectiveness. Equal Employment Opportunity Employer. M/F/D/V. Online Form Upload Cover/Resume http://www.veggiesmadeeasy.com.