Houweling's Group

Job Info
  1. Job Title: Brand Manager
  2. Location: Camarillo, CA
  3. Number: 9991
  4. Post Date: 12/15/2017
Job description

Fulltime Position: Brand Manager Location: Camarillo, CA

General Description: The Brand Manager will take a leadership role within the marketing department relating to all key brand deliverables for packaging, SKU management, food safety, consumer communication and sales support. This role will serve as a key conduit between Marketing, Sales, Operations, Accounting, and IT as the resident expert on all brand related matters for Houweling’s corporately.

The successful candidate will bring a minimum of 3-5 years progressive growth in a marketing function within the unique, pressure packed produce industry.

Reporting Structure: The Brand Manager will report directly to the CMO.


 Marketing Programing

o Execute and evolve key strategic brand goals including leveraging Houweling’s advantages; locally grown, growing expertise, sustainability and authenticity

o Maintain annual calendar of events, promotions, advertisements and reoccurring programs with detailed plans and execution reports for continued improvement

o Tradeshow Plan and Management

 Packaging Management

o Ensure packaging meets applicable USDA/CFIA and customer labelling requirements

o Proactively work with suppliers to develop new and re-develop existing packaging formats to meet customer requirements, process improvements, etc.

o Work with graphic designer on completion of all artwork requirements, including a documented approval and archive process

 SKU Management

o Lead the request of new item set-up in support of sales and operations for all locations to the finance team for implementation

o In conjunction with CMO, conduct quarterly SKU movement, margin and segment analysis

o Identify SKU rationalization opportunities within the brand portfolio

 Food Safety / PTI

o Update and maintain Houweling’s GTIN program at all 3 farm locations

o Actively participate in audit preparations to support individual site Food Safety Managers with all required documentation and preparations for audits

o Serve as a conduit between individual Food Safety managers to assist in sharing of information, certifications and best practices

 Brand Asset Management

o Maintain, identify needs and add to existing product, site, personnel, packaging imagery assets housed on the common drive

o Manage multiple brand assets including Houweling’s primary, alternate and secondary labels

o Annually update and maintain various verifications/certifications, memberships etc. including – Non-GMO Project, PMA, CPMA, BCPMA, United Fresh,etc.

 Additional Duties

o Manage inbound consumer communications through various digital platforms

o Lead customer, vendor and community tours as required

o Company representative at community and industry functions

 Reporting Requirements

o Quarterly SKU management report

o Bi-monthly SKU trend report

o Post tradeshow reports


 Strong communication (written/oral) and relationship building skills

 Able to demonstrate problem-solving skills.

 High level of attention to detail

 Strong time management skills and ability to work with deadlines

 Must be highly self-motivated and willing to learn

 Working knowledge of the Microsoft Office Software Suite

 Experience with Microsoft Dynamics AX or similar ERP

 University/College Degree or substantial equivalent industry work experience

Equal Employment Opportunity Employer. M/F/D/V.

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