Since the turn of the century the Reiter family has been growing and expanding both geographically and within the berry patch.  In the early 1900s there were plantings in the Santa Clara Valley-California, as well as Watsonville-California.   Over the past fifteen years RAC has doubled its business three times, with plans to continue the trend.  The combination of opportunities, vision and ambition has created a company that is constantly looking for the next advantage.  RAC has a unique trait; they are not only looking at ways to surpass their competition, but are constantly reflecting on how they can make themselves stronger.  With the future looking brighter than ever, RAC looks forward to continuing to lead the way in growing and producing high quality berries year round.